Quick answer: In December, post every day or two: before/after photos, your last booking day, what's included, a ladder-safety tip, takedown dates and permanent-lighting offers, each ending with your phone number.
December is your busiest month, which is exactly when posting falls off. A few simple posts keep your page alive and bring in late bookings and January takedowns.
Show the work
- Before and after: the house in daylight, then lit up at night, taken from the same spot.
- "Last night's install": one great photo with the street name or neighborhood (never the house number).
- A short video of a display switching on at dusk.
- Your crew at work (safely!), so people see real local people.
Help people decide
- Your last booking day. "We take installs until Dec 10" gives people a reason to call now.
- What's included: install, service calls if a strand goes out, takedown and storage.
- A safety tip: "Stay off the ladder this year." It's true, and it sells.
- Gift idea: a lit-up house for parents or grandparents.
Look ahead
- Takedown dates: start booking January takedowns in mid-December.
- Permanent lighting: customers already thinking about next year are your warmest leads.
- Thank-you post: thank your customers and your town. Ask happy customers for a review.
- Storefronts: businesses want to look festive too; show a commercial job.
How often should a holiday lighting business post in December?
Post every day or two at times people check their phones: weekday mornings and Saturday mid-morning work well. Always end with your phone number so people can call straight from the post.
Want all of this done for you? Get a month of ready-made posts, and list your business free in our local pro directory.